Business growth strategist
for trust‑driven markets
Suraj Singh designs calm, accountable growth systems that align sales, marketing, and operations for SMEs and emerging-market businesses. The focus is simple: measurable revenue, built on trust and long‑term relationships.
“Digital presence alone doesn’t create revenue. Structured systems, honest offers, and consistent follow‑up do.”
View LinkedIn profile ↗From field sales to strategic growth systems
Suraj’s work is grounded in real conversations with customers, not slides alone. Hands-on experience across sales, marketing, and business development allows him to design growth systems that respect how people actually buy in trust driven, price‑sensitive markets.
Sales: learning the ground reality
Field & front-line experienceStarted as a Sales Executive, handling customers directly in the field, in stores, and on calls. Learned how buyers compare prices, negotiate, and rely on relationships far more than on polished pitches.
Marketing: from awareness to revenue
Brand, demand, and performanceTransitioned into marketing to focus on positioning, digital campaigns, and demand generation. Shifted away from vanity metrics towards conversion, retention, and clear revenue contribution.
Business development: aligning the system
Growth architectureNow operates in business development, where sales, marketing, and operations are aligned into one growth engine. Designs repeatable systems offers, pipelines, and execution rhythms.
Education & decision making
Finance + MarketingBachelor’s Degree in Finance provides discipline around numbers, risk, and capital allocation. MBA with a specialization in Marketing brings depth in positioning, segmentation, and strategic execution.
Business decisions are evaluated like investments: expected return, payback period, and long‑term brand impact never just short‑term hype.
Working style
Calm, structured, ethicalPrefers clear thinking over noise, systems over heroics, and sustainable growth over aggressive promises. Documents processes, builds alignment, and expects transparent numbers.
What Suraj builds and optimizes
The focus is on end‑to‑end revenue: how leads are generated, nurtured, converted, and retained especially for SMEs and growing businesses in emerging markets.
Sales systems & revenue strategy
Designs structured sales processes from lead intake and qualification to follow‑up and closing. Moves teams away from “hope‑based” selling toward predictable pipelines with clear conversion stages.
- Lead qualification, scripts, and objection handling
- Pipeline design and basic CRM discipline
- Simple dashboards to see where revenue is leaking
Marketing funnels & positioning
Builds funnels that connect awareness to revenue. Positions brands and offers so they feel relevant, fair, and trustworthy for relationship‑driven, price‑sensitive buyers.
- Offer architecture and messaging
- Full funnel: awareness → interest → conversion → retention
- Performance campaigns tied to measurable outcomes
Business development & partnerships
Identifies and structures partnerships that unlock new distribution, bundled offerings, or stronger customer experiences. Aligns incentives so every stakeholder wins.
- Partnership design and negotiation support
- Collaborations with ecosystem and logistics partners
- Revenue linked partnership models
SME growth in emerging markets
Helps SMEs move from founder‑dependent sales to documented systems with clear roles and metrics. Works with constraints, not assumptions of infinite budget or teams.
- Practical workflows over complex software dependency
- Simple tracking that teams actually use
- Ethical and sustainable practices at the core
Challenges, opportunities, and system-led solutions
Nepal’s SMEs work in a trust-based, price-sensitive environment with real constraints but also significant room for structured, ethical growth. [This line references research on SME challenges and opportunities in Nepal.] [web:61][web:81]
Core challenges & difficulties
What most SMEs are fighting against- Limited access to finance and working capital makes it hard to invest in marketing, technology, and talent.
- Unstructured sales and marketing no documented process, weak follow‑up, and over dependence on the founder or a few “star” people.
- Low digital capability: scattered data, irregular content, and tools that nobody fully uses.
- Regulatory friction, infrastructure gaps, and inconsistent power or logistics that raise cost and delay delivery.
- Intense price competition from larger firms and imports, forcing SMEs to “compete on price” without strong differentiation.
Hidden opportunities
Where disciplined SMEs can win- Digital tools, mobile penetration, and e‑commerce allow SMEs to reach wider markets and streamline operations at relatively low cost.
- Trust and relationships, when formalized into consistent service and transparent pricing, become a strong moat.
- Niche positioning serving a specific segment deeply can beat generic offerings from bigger players.
- Partnerships with logistics, platforms, and complementary SMEs can extend reach and reduce individual risk.
Suraj’s approach to solutions
From chaos to accountable systemsThe goal is not to “fix everything with ads” but to structure the entire growth engine so that revenue is predictable, ethical, and measurable.
- Map and redesign the full revenue journey from first contact to repeat purchase—so leaks and bottlenecks are visible.
- Build simple, documented sales and follow‑up workflows that ordinary teams can follow consistently.
- Tie marketing activity to clear numbers: qualified leads, conversion rates, CAC, LTV, and payback period.
- Introduce only the digital tools that add real leverage (CRM, messaging flows, dashboards) and ensure the team is trained on habits, not just software features.
- Keep ethics non‑negotiable: no misleading promises, fake scarcity, or tactics that erode long‑term trust.
Selected outcomes & patterns
Names and details can be anonymized, but the patterns are consistent: clarify the offer, structure the system, measure the right numbers, and keep communication honest.
Reframed the core offer, tightened targeting, introduced structured follow‑up, and established weekly performance reviews. Revenue scaled without abandoning ethical messaging or over‑promising.
Led collaboration with a top logistics provider, improving delivery experience and aligning service quality with brand promise. Used reliability as part of positioning instead of treating logistics as an invisible back‑end.
Worked with 100+ businesses across sectors to establish basic yet powerful systems: intake forms, lead trackers, follow‑up templates, and clear handoffs between marketing and sales.
Execution POV: “Growth is rarely blocked by a lack of ideas. It is blocked by missing systems and misaligned teams. The job is to make revenue dependable, not dramatic.”
How Suraj thinks about markets, marketing, and work
These principles guide how strategies are designed and how execution is measured—especially in relationship‑driven, price‑sensitive contexts.
On the market
- Markets like Nepal are deeply trust‑based; referrals, reputation, and lived experience of a brand carry more weight than any slogan.
- Price sensitivity is real, but buyers still pay for reliability, respect, and transparent communication.
On marketing
- Digital presence is necessary but not sufficient; without a clear offer and sales process, it rarely converts.
- Effective marketing makes sales conversations smoother, shorter, and more honest not louder or more manipulative.
On sales and impact
- Ethical sales clear promises, fair pricing, and honest expectations are the foundation of long‑term revenue.
- Sales is a system problem more than a talent problem; the right process lets even quiet people perform.
On business & careers
- SMEs are the backbone of emerging economies, but many still run without structured sales and marketing systems.
- The job market increasingly rewards people who can connect strategy to execution and show impact in numbers.
Engagement models
Ideal for founders, leadership teams, and SMEs who want structured, ethical growth not just campaigns or one‑off boosts.
Growth system design
- Audit of current sales and marketing setup
- Identify leaks and friction across the funnel
- Blueprint for a unified growth system
SME sales & marketing structuring
- Documented workflows and simple playbooks
- Basic tooling and tracking that teams will use
- Founders freed from doing every sale themselves
Partnerships & business development
- Identify and shape strategic collaborations
- Design partner‑friendly offers and incentives
- Support negotiation and early execution
Advisor / senior contribution
- Support founder and leadership decision‑making
- Review key growth bets before execution
- Help align teams around clear, shared numbers
If you are exploring a growth challenge that needs structured thinking, ethical execution, and measurable impact, Suraj is open to the conversation.
Briefly describe your business, your current growth challenge, and what success would look like 6–12 months from now. Serious, execution‑ready conversations are preferred over exploratory calls.
Reach out via:
LinkedIn: Suraj Singh on LinkedIn ↗